Step into the world of digital dominance and marketing mastery with our Bachelor of Business Administration – E-Commerce and Marketing program. Students on this track will learn how to effectively explore online business strategy, consumer behavior, digital marketing techniques and e-commerce platforms. As the digital landscape continues to expand, this program will equip you with the skills to successfully leverage technology and drive businesses forward. With a deep understanding of e-commerce and marketing, you will be poised for success in roles such as digital marketing manager, e-commerce specialist, social media strategist and more.