Over the last three decades, it is without doubt that the greatest innovations and transformations have taken place in the digital arena. The E-Commerce & Marketing concentration offered by COBA furnishes students with the specific managerial and technological expertise required to maximize the use of digital systems for economic and business purposes. This concentration trains students how to be multi-track thinkers, how to handle pressure, and how to utilize technology to exploit hidden business opportunities. This concentration is recognized by the Chartered Institute of Marketing (CIM), allowing students to be exempted from certain modules on their path to becoming certified in professional marketing and digital marketing. Graduates of this concentration will be perfectly positioned to join the marketing team of any brand or organization in the capacity of Brand or Product Manager, and develop their careers as Marketing Analysts, Campaign Managers, Customer Relationship Managers, or Digital Marketers.